Wednesday, July 13, 2016

Pokemon Go & Demand for Augmented Reality

Microvision is well involved in Augmented Reality -- with a significant patent portfolio in the field. The Nomad system has better field of view than any of the other augmented reality displays I have tried. 

I'm also sure that people will enjoy playing this particular game with PicoP -- (It's not set up for it yet, but could be. (I don't believe it will be that difficult.) 


Using an augmented reality game to bring in customers.

Pokemon Go is Inspiring Small Retailers:  AdWeek  (Much more at the source)
"This weekend, we were just people-watching and noticed everybody staring at their phones," said John Merritt, manager of CitySen Lounge, an eatery and bar in the CityFlats Hotel in Grand Rapids, Mich. "So, we put the sign up around 3 p.m. on Saturday."
Smart move, evidently. That sign has driven considerable patronage to the lounge, Merritt said, underscoring how popular Pokémon Go has become in such a short time. 
Inc. reported that store owners can buy a Pokémon Go feature called Lures for as little as $1.19 an hour to drive foot traffic. Merritt said he and his team have been kicking around the idea of buying a Lure, but they may not even need to spend the coin. 
"Our sign, all by itself, is doing pretty well for us," he said.
Digital Lures lead to real cash:
Some shops are exploring ways to use Pokemon Go's digital "lures" to drum up business.
An Atlanta cafe owned by digital ad agency Huge turned out to be roughly 30 feet away from two prominent "Pokestops" - typically real-world landmarks where players can stock up on digital gear. So it spent about $40 in real money to add digital "lures" to the stops, refreshing them every 30 minutes. The lures increase the chance that rare Pokemon with names like "Starmie" and "Poliwag" turn up nearby - drawing players in turn.
"Our corner was essentially lit up all day long," says Huge executive creative director Derek Fridman.
In San Francisco, enthusiastic players working for Kawika's Ocean Beach Deli likewise set out lures and branded the store as a "charging station" for drained phones. (The game is notoriously hard on batteries.)
Given that the shop is bracketed by Pokestops on one side and a battle arena on the other, players "have no choice but to walk past us," says owner David Nottage III. "So we put up some signs." The deli plans additional Pokemon-related activities in the future.

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